Swedish watch Nezumi. Made in Germany
Nezumi Aviera watch
Friends, hello everyone. You are on the channel about Feeltime watches, Stanislav is with you as always, and we continue a series of videos about new microbrands.
And today, for the first time on the channel, we will look at a young Swedish brand, which is produced in Germany. A watch with the unusual name Nezumi.
The brand dates back to 2011, when company owner David Campo created Nezumi Studio and released a limited line of jeans with a limited edition of 50 pairs. And, despite the fact that the jeans cost a considerable $300 per pair, they sold out in a matter of days.
After that there were leather goods, various accessories, and only in 2015 David came to the production of Nezumi watches.
We can say that this watch embodies the brand owner’s vast experience in the fashion and design industry, since David has worked in this area for about 20 years and has a love for cars and auto racing. It is this style that can be seen in almost every Nezumi watch collection.
What’s also unusual is that the brand is located in Stockholm (Sweden) and is produced in Germany. So, by default, such conservative and perfectionist-minded guys could hardly achieve anything passable.
Let's make sure of this or not together.
The packaging is gorgeous in my opinion.
True, for the life of me, the branding somewhat reminds me of the Metro chain.
Inside you will find a small bouquet in which the brand's owner, David Campeau, talks about the model.
The box itself is as small as possible, compact and convenient. I loved it.
We look at the clock
I would say that they look very laconic. In principle, it would probably be stupid to expect some kind of extravaganza from the Swedes produced in Germany.
In my opinion, these guys have always strived for brevity and quality.
What I immediately want to point out is the cool blue color of the dial and strap. I don’t even know if it’s correct to call this color that way. It is just the most neutral shade, and the dial seems to be matte.
In any case, call it what you want, but the color scheme of this model is definitely unusual. It's not just your standard blue color.
316l stainless steel body. At first glance it may seem quite standard, but if you look closely, this is far from the case.
Pay attention to the top of the ears. They come with a complex curve that is not interrupted from lug to lug. This is extremely unusual, since usually this strip breaks off in the bezel area. But not here. This is the first time I've ever seen something like this on a watch.
And the inside of the ears is far from simple in shape.
In terms of quality of finishing, it is excellent for its price. Moreover, I like that there is a different type of satin texture on the bezel and on the case, which gives a clear distinction.
Bezel with 24-hour markings. He is motionless. The model is equipped with a Japanese Seiko NH34 movement with a GMT (second time zone) function. The dial has a separate, distinct yellow hour hand. And it is for this purpose that the bezel is marked.
This mechanism is a self-winding mechanism. Power reserve 42 hours.
Very comfortable head without protective bulges. I was also pleased with the back cover of the watch with deep, expensive engraving. Here is the Nezumi brand, the city of birth Stockholm, the year of foundation 2011 and the characteristics around the circumference in small print.
According to the characteristics, we have sapphire with anti-reflective coating, 200 meters of water resistance and Swiss Super Luminova on the hands and hour markers.
The watch sizes are as follows.
Diameter - 42 mm, from lug to lug - 47 mm, thickness - 12 mm, weight - 100 grams exactly.
On my hand it is 18 cm. The girth fits quite nicely.
Rubber strap . The quality is very cool. I can bend it three times without any strain. This is an excellent indicator of elasticity.
Plus a quick replacement system, which is quite convenient.
As I said, this is a beautiful dial.
Very beautiful, calm color. The contrast of the beige labels and arrows adds up to excellent readability.
Please note that there is a 24-hour scale along the edge of the dial. So use it as you wish.
And I definitely like that they didn’t include a date window. We tried to make it minimalistic.
Well. Results .
The price of this beauty at today's exchange rate is $380.
I saw a beautifully made watch. At first glance they are simple, but in fact they have a rather complex body geometry and excellent finishing. The strap is also of excellent quality.
I really liked the color scheme and the overall design. Laconic and expensive. In Swedish.
The characteristics are also excellent, and of course the fact that the brand is Swedish and made in Germany is captivating.
Well, they didn’t go overboard with the price. On average, the price of Nezumi models fluctuates around $350. For a watch of this quality, made in Germany, this is quite a nice offer. What do you think?
This is the first acquaintance with the brand. Will it be featured in my store? Time will show. We are currently negotiating. Give your feedback in the comments. Your interest in the brand will probably speed up the process.
Well, that's all for me. Stanislav was with you as always. Until next time. Bye
